The top database for the U.S. medspa industry.
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19,000+ verified medspas, scored across 30 dimensions. Demographic catchments, competitor-density rings, and growth velocity metrics for every record. Built for PE firms, strategic acquirers, consultants, and industry vendors.
How it works.
See a fully unlocked profile.
This is an example record (fictitious clinic) showing every data point you get when you fully unlock a spa. 30+ fields, 3 sub-scores, and the scoring rationale.
Aurora Aesthetics MD
Identity & Contact
What customers say
Top 30 most-frequent words across 1,448 review mentions, names filtered. Free preview signal: visible on every profile.
Market & Competition
Operational
- Dr. Marcus Chen, MDMedical Director · Owner
- Jessica Park, NPLead injector
- Amelia Rodriguez, NPInjectables + lasers
- Brian Wu, PAInjectables
- Sarah Mitchell, LEEsthetician
- Maria Gonzalez, LEEsthetician
- Lauren Kim, LEEsthetician
refined.
across three Valley locations.
Review velocity
Last 3 months projected to an annual pace, compared with the actual trailing-12-month total. A clear read on whether review flow is speeding up or slowing down.
Treatment mix
24 treatments catalogued across 8 categories.
Scoring rationale
The signals behind this 91 composite score, in plain terms. Drawn from the record's own data.
- ·Multi-location operator across 3 sites with a physician on staff and a clinical team of 7.
- ·Affluent 5-mile catchment: $112k median household income, with 24% of households over $150k. Supports premium pricing.
- ·Accelerating demand: review volume up 122% year over year, at a 4.8-star rating.
- ·Moderate competition: 13 other medspas within 5 miles. An established but contested market.
- ·Strong reputation: 4.8 stars across 487 reviews.
Contact
Provenance
Pricing.
Every unlock surfaces the full record: review-velocity windows (YoY + rating trajectory), demographic catchment (income, $150k+ households, density), competitor-density rings (3/5/10 mi), full score rationale, and direct contact details where we have them.
1 credit = $1, and higher tiers stack bonus credits on top (up to 25% extra). Annual billing saves 20%.
Operator
Acquirer
PopularEnterprise
Plans differ only by monthly credits. Higher tiers earn bonus credits (1 credit = $1).
How every spa gets scored.
Every spa gets a composite score 0-100. The score measures the intrinsic quality of the medspa, not buyer-side judgments like who owns the business or what specific treatments they offer.
Three sub-scores, each 0-100, equal-weighted into the composite. When a spa is too new to compute growth, the score automatically falls back to Market and Operational with the missing component flagged.
Growth Signal
~33%- YoY review count growth60%
Trailing 12 months of Google reviews vs the prior 12 months. Net new customer velocity, not just total volume.
- Rating trajectory25%
Average star rating in the trailing 12 months vs the prior 12. Captures reputation improvement or decline that the lifetime average hides.
- 12-month review velocity15%
Raw count of reviews in the trailing 12 months. Anchors the growth rate, so +200% off a base of 5 reviews doesn't outscore +20% off a base of 400.
Market Quality
~33%- Median household income30%
5-mile catchment median from ACS 5-year tract data. Sets the ceiling on what the practice can charge.
- $150k+ household share30%
Share of households in the 5-mile ring earning $150k+. Aesthetic spend concentrates at the top of the income curve.
- Population density20%
Sweet spot is 1k-15k people per sq mile. Too rural means no demand; over-saturated urban cores are pricing-pressured.
- Competitor moat20%
Inverse of medspa count within 3 miles. Fewer nearby competitors means stronger pricing power and lower acquisition risk.
Operational Quality
~34%- Current Google rating30%
Where the spa sits today. A 4.9 vs a 4.3 reflects real operational discipline, training, and service quality.
- Total review volume20%
Log-scaled, saturates around 1,500 reviews. Confirms the rating is statistically meaningful, not a 5‑review fluke.
- Physician on staff20%
MD or DO present. Regulatory premium in most states, and a known valuation multiple uplift on aesthetic deals.
- Team size15%
Number of clinical providers. Bigger reflects more revenue capacity and a more established operation. If a large team starts to feel chain-like, that shows up in the star rating instead.
- Online presence score15%
0-100 grade of the spa's homepage from a visual model: design modernity, trust signals, booking visibility, mobile fit.
composite = (growth + market + operational) / 3
Each component is piecewise-normalized into 0-100 space, so the sub-scores spread realistically rather than clustering near the top of the scale. Sort, filter, and benchmark against state and national peers from the search page.
The top database for the U.S. medspa industry.
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