Market intelligence
Where is the medspa opportunity heating up?
Every U.S. metro, scored on demand growth, household income, review volume, and operator quality.
How to read this
A market is a U.S. Census metro area, so demand is measured across a whole trade area, not a single town. We rank 349 metros with 10+ tracked medspas (18,805 clinics) on five public signals. Nothing is modeled or estimated.
- Heat (0 to 100):
- A market’s overall strength, a relative rank of the five signals below. Higher is hotter.
- Growth:
- Year-over-year change in review volume, a demand proxy. +40% is rising fast, 0% is flat, -92% nearly collapsed.
- Income:
- Median household income within 5 miles of each clinic (U.S. Census ACS).
- Reviews:
- Median Google reviews per clinic, a proxy for customer volume.
- Quality:
- Average operator score: rating, review depth, clinical staffing, and online presence.
Heat weighting: growth 30%, income 25%, reviews 20%, quality 15%, market size 10%.
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Top markets
The 3 hottest of 349 ranked metro markets. Create a free account to see them all and sort or search any metro.
| # | Market | Heat | Medspas | Growth | Income | Reviews | Quality | |
|---|---|---|---|---|---|---|---|---|
| 1 | Chicago-Naperville-Elgin, IL-IN | 94 | 463 | +91% | $104k | 116 | 72 | Detail |
| 2 | Washington-Arlington-Alexandria, DC-VA-MD-WV | 94 | 268 | +78% | $136k | 105 | 73 | Detail |
| 3 | Boston-Cambridge-Newton, MA-NH | 92 | 355 | +61% | $120k | 102 | 72 | Detail |
See all 349 ranked markets
Create a free account to unlock the full ranked table, search any U.S. metro, and sort markets by growth, income, review volume, and operator quality. No card required, and credits never expire.